Playtech and MGM Resorts International will supply iGaming operators with the only live dealer casino content given to them due to their new strategic partnership. The new service, “MGM Live,” will be broadcast live. MGM Grand’s world-famous casino floors and Bellagio Resort & Casino are the two main spots in the Las
Introduction of MGM Live
However, regulated markets across the globe (except the US) will be able to offer the MGM Live content, which will have baccarat and roulette with one or two zeros. MGM Resorts and Las Vegas, which characterize the city’s most flamboyant and fabulous entertainment scenes, now have a platform to ‘Outrun’ them with this agreement, featuring an exclusive palette of games from Playtech, popular TV game shows, celebrity-hosted quizzes, among else. Our strategic mission is establishing ourselves as the world’s leading gaming entertainment company.
We are overjoyed to unveil our new live casino product, which is a collaboration with Playtech and will be accessed directly from Bellagio and MGM Grand in Las Vegas. The partnership expresses our commitment to the provision of unique experiences and thereby attracting international customers,” said Bill Hornbuckle, CEO and President at MGM Resorts. “We consider the content, the attraction of the stars, and the well-improved gameplay that we will have; in addition to that, we are going to deal with only those reputable brands of MGM Resorts that are well known in the industry to be peerless in quality.”
Playtech’s Role and Future Plans
“MGM and Playtech have collaborated to create a center for gaming and entertainment experiences that are unique in the world and actually, even better than anyone else’s,” quoted Mor Weizer, the CEO of Playtech. The southern location will house the high-profile MGM Resorts and be the place for Playtech’s cutting-edge technology. Also, bookings of our live shows, a completely new category by us, are already being made, which is what we wanted to achieve. Live Casino Content, A new product on the market regulated for players within these countries, is among the technology giants powering the tech industry in regulated sectors.
A partnership committed to responsible gaming and a distinct customer experience is based on it. Playtech and MGM Resorts are unit in player safety and the proper use of our products. MGM is Playtech’s technology partner. Players can enjoy these and other new and exciting entertainment experiences online by visiting MGM Grand and Bellagio On Demand. Thus, besides other operators, both companies are willing to contribute to creating secure playing settings.
Target Markets and Expansion
Furthermore, in the live MGM games, other games include baccarat, single-zero roulette, and double-zero roulette. At the preliminary stage, the product will be available for online legal gambling operators only outside the US, as outlined by Shimon Akad, the chief operating officer of Playtech. MGM Live will go to more licensed markets, the UK and Mexico being the first two markets. While studying whether we can do this thing in the US according to the iGaming legislation, Akad said, “We’ll be monitoring the situation from the US side.” said Akad.
Other than that, Las Vegas is the only place where you can experience gambling excitement. Live Casino Content: The CEO quipped that the players of the future regulated markets will experience Las Vegas-style attractions, both the original and the new.
Innovative Live Casino Experiences
Unique gaming settings and celebrity talent are the main elements on which the offers are based. Novel live casino content’s target is the transformation of encounters for a lifetime. The partnership includes creating exclusive content for Las Vegas-themed entertainment experiences and Playtech games. “If you think of a place. That is a very strange world indeed. Also, games are being held on top of the skyscrapers and near the scenic ocean. The players here in Vegas. That is what we are attempting to do here. Akad went on to say that a development app is happening here.
Omnichannel Ambitions
After acquiring LeoVegas for $604 million in December 2023, MGM CEO Bill Hornbuckle shared the company’s new vision to create a thoroughly integrated omnichannel ecosystem in Europe and even further. Consequently, BetMGM was born in the UK and will soon land in several other markets. Furthermore, MGM plans to where they do not run any physical facilities. We plan to diversify into digital channels through BetMGM domestically and in collaboration with LeoVegas. At the same time, the said development may take place in Europe, Canada, or South America.
In view of Hornbuckle, being in touch with customers throughout the year is the most important way of doing business. Live Casino Content: Furthermore, Hornbuckle underlined his plans to diversify online and physical gaming potentials in a recent purchase of the games studio Push Gaming. Ultimately, by in-house game development, Hornbuckle stressed that internal production is the key component. Nevertheless, there is a synergy between virtual and real-world assets, and putting them together safely is the key.
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FAQS
Which markets will have access to MGM Live content?
Initially, the MGM Live content will be available to regulated markets outside the United States. The service is set to launch in the UK and Mexico, with plans to expand into additional licensed markets. The partnership will focus on delivering regulated online gambling options to international operators, while closely monitoring potential opportunities within the US market.
What unique features will MGM Live offer to players?
MGM Live will offer a distinctive blend of live casino games set against the backdrop of MGM's world-famous Las Vegas locations. Players can expect exclusive game shows, celebrity-hosted quizzes, and innovative gaming formats that combine the thrill of real-life casino environments with online accessibility. This partnership is focused on delivering high-quality, entertainment-driven experiences to attract global customers.
How does this partnership align with responsible gaming initiatives?
MGM Resorts and Playtech are committed to promoting responsible gaming. This partnership aims to create a secure and safe gaming environment by using Playtech's advanced technology and MGM's reputation for quality. The companies prioritize player safety and responsible use of their products, ensuring a regulated and safe experience for online players.
What are MGM Resorts' long-term digital expansion plans?
Following their acquisition of LeoVegas, MGM Resorts is focused on building an integrated omnichannel ecosystem, especially in Europe and other regulated markets. This includes launching BetMGM in the UK and expanding into digital channels in regions where MGM does not currently operate physical casinos. The company's strategy is to blend online and in-person gaming experiences, leveraging technology to enhance customer engagement year-round.
