Live Casino Content: Playtech and MGM Resorts International will provide iGaming operators exclusive live dealer casino content as part of their new strategic alliance. The new service, “MGM Live,” will broadcast live from. The world-famous MGM Grand casino floors and the Bellagio Resort & Casino are two central Las Vegas Strip locations.
Introduction of MGM Live
Except for the US, regulated markets worldwide will be able to license the MGM Live content, which will feature baccarat and roulette with one or two zeroes. Las Vegas and MGM Resorts are well-known for their distinctive entertainment experiences; this agreement intends to expand the portfolio with exclusive Playtech games, branded TV game shows, celebrity-hosted quiz shows, and more.
“Our strategic goal is to become the leading gaming entertainment company in the world. We are thrilled to announce the introduction of our new live casino product, which is a collaboration with Playtech and will be accessible directly from the Bellagio and MGM Grand in Las Vegas. The partnership strengthens our dedication to offering unmatched experiences and broadens our consumer base internationally,” stated Bill Hornbuckle, CEO and President of MGM Resorts. “We believe the content, celebrity talent, and sophisticated gaming experience that we will offer – all from the trusted and highly reputable brands of MGM Resorts – will be unmatched in the industry.”
Playtech’s Role and Future Plans
“We are thrilled to partner with MGM Resorts, a world-renowned gaming and entertainment brand,” Playtech CEO Mor Weizer said of the collaboration. The partnership brings together the world-renowned MGM Resorts and the cutting-edge gaming expertise of Playtech. In addition, We are delighted that our collaboration is paving the way for a new live entertainment category. A new product offering for players in these regulated countries as a leading technology provider in regulated markets.
A dedication to safer gambling and creating a one-of-a-kind client experience are the cornerstones of our partnership. Playtech and MGM Resorts are committed to keeping our players safe and ensuring our products are enjoyed responsibly. Playtech, an MGM Resorts technology partner. In addition, It will offer gamers online access to various cutting-edge, immersive entertainment experiences straight from MGM Grand and Bellagio on demand. When it comes to promoting a secure gaming environment, both brands are ready to collaborate with operators.
Target Markets and Expansion
In addition, The MGM Live games include baccarat, roulette (single-zero and double-zero), and more. Will initially be accessible to operators in regulated markets outside of the US. Shimon Akad, COO of Playtech, stated. The United Kingdom and Mexico will be MGM Live’s initial target markets, with more regulated areas to follow. “We will assess the potential for providing this in the US in due course and by iGaming legislation,” Akad clarified.
In addition, nothing beats the excitement of Las Vegas when it comes to gambling. In the future, customers in regulated markets will be able to enjoy immersive entertainment experiences while experiencing the authentic sounds and pictures of Las Vegas, according to the COO.
Innovative Live Casino Experiences
Unparalleled gaming settings and celebrity talent are at the heart. The new live casino content’s mission is to deliver unforgettable encounters. The partnership includes creating exclusive content, such as Las Vegas-themed entertainment experiences and Playtech games. “If you imagine a world. Where the most popular game shows are infused with the charm and charisma of famous hosts. That’s the experience we are trying to give the players here in Vegas. Akad said, hinting at the continuous development work.
Omnichannel Ambitions
Following the acquisition of LeoVegas for $604 million in December 2023, MGM CEO Bill Hornbuckle discussed the company’s plans to establish a comprehensive omnichannel ecosystem in Europe and beyond. As a result of this decision, BetMGM was launched in the UK, aiming to expand into markets. In addition, Where MGM does not currently have a physical presence.
We intend to diversify into digital through BetMGM domestically and through our work with LeoVegas. Which may be in Europe, Canada, or South America. As far as Hornbuckle is concerned, it’s a significant method of maintaining contact with clients all year round. In addition, In a recent acquisition of game studio Push Gaming, he provided further evidence of his intentions to merge online and brick-and-mortar gaming prospects. Last but not least, Hornbuckle emphasized the significance of in-house game development. Both digital and physical assets, and organizing them together.
Also Read: Detailed Instructions on How to Pick the Finest Crypto Casino Games
